Adding Pop Culture To Your Marketing Strategy

January 26, 2022

How can your brand benefit from incorporating a dash of pop culture to your marketing strategy? Why is it important for your company to be Pop Culturally Relevant? Many corporations capitalize on the popularity of Pop Culture events by including well-known memes, images, and quotes into their marketing campaigns. Let's ...

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How can your brand benefit from incorporating a dash of pop culture to your marketing strategy?

Why is it important for your company to be Pop Culturally Relevant?

Many corporations capitalize on the popularity of Pop Culture events by including well-known memes, images, and quotes into their marketing campaigns.

Let’s have a look at why you should use this strategy as well.

People utilize new buzzwords and memes to communicate

The web community, in general, does not keep their mouths shut. Online users are free to gossip, create, and distribute memes about any big event since they are caustic and witty.

This is something that businesses may take advantage of once more. A photograph of Sen. Bernie Sanders captured during Joe Biden’s inauguration is one of the most famous memes of 2022. Customers loved the snowboarding equipment store’s offer to recreate his outfit for them.

Including entertainment references in your material makes it more familiar to your audience and hence more appealing.

‘Dune,’ directed by Denis Villeneuve, is a great example of a huge engaging plot from the previous year. Brands extensively leveraged the big sci-fi picture as a hook for client attention during holiday season advertisements after it was released early in September 2021. The Walmart promotion, which delivered a limited edition of film copies to its customers, received a lot of social engagement.

For Earth dwellers, the news is the most popular and cost-effective source of information. The day’s most important news stories receive instant coverage on television, radio, and online outlets.

The more important the news, the more information readers demand. Brands will sometimes use breaking news to draw attention to their posts. As a result, newsjacking allows promoted material to quickly reach a large number of people.

Not unexpectedly, dedicated hashtags such as #megxit, #blacklivesmatter, #election2020, and #covid19italia are frequently used in news reports. Millions of people use hashtags that seem like news on Instagram, Twitter, and other social media platforms.

Social media difficulties accompany the most major events in human history, such as the coronavirus epidemic. CeraVe, a cosmetics company, is a good example. In 2021, their #ThankYouNurses campaign was voted the greatest on Twitter.

Related Article: Internet Trends for Businesses in 2022

On the internet, people are looking for new content types

With all these brilliant signs of cafes and bars, billboards with enormous taglines, and surging music coming out of elegant establishments, the social media landscape looks like a great avenue of a big city. There is a lot of visual, video, and audio stuff aimed at capturing the attention of thousands of people.

However, we live in a distracted age, with so many individuals passing by. That is why brands are always experimenting with different content types. Remember when Clubhouse and TikTok were all the rage?

For example, a Clinique TikTok video promoting a new lipstick shade called Black Honey became viral overnight (101K views against 5-10K on average for its page). Customers loved the shade’s universally attractive tint and raced to cosmetics stores to buy it, which sold out in a matter of weeks. To give you an idea, the #blackhoney hashtag currently has over 28.2 million views.

People talk about current events

Naturally, you are aware that the typical user’s attention span is only 8 seconds. Because the Microsoft study revealed it in 2015, I’m guessing this duration will be even shorter for the time being.

Anyway, it’s becoming increasingly difficult to maintain human attention with your information. Trending themes, on the other hand, can nevertheless entice your customers. Because there was a time when practically everyone knew and spoke about The Kardashians, “Game of Thrones,” and TikTok dance, pop culture photos are ideal for this purpose.

How to Get Around in Pop Culture

What if you despise Marvel, don’t watch Netflix, and can’t think of a single song from the Billboard Hot 100 that isn’t worth your time? How can I keep up with current TV shows, music, and movies?

You don’t have to be a fan of Aespa to know that this Korean girl group is gaining traction, and you don’t have to keep up with HBO’s updates to know that ‘House of the Dragon’ is one of the most anticipated TV shows for 2022. For understanding what the web is talking about right now, you merely need effective social listening and media monitoring technologies.

Before initiating a campaign, evaluate the sentiment and reach

Finally, you must determine how your customers feel about a subject. Is it something they like or something they despise? Do they want to be kept up to date? Is it even relevant to your target audience?

Identifying the volume, reach, and mood of a topic’s mentions on the web can help you predict how your followers will react to that content. To verify these metrics, go to Awario’s Mentions statistics. The tool displays the number of times a topic has been mentioned on the internet. By the way, you can acquire historical data to see when the debate begins and when it will end. Perhaps it’s too late to join the trend.

Look for influencers to collaborate with

Influencer marketing that incorporates pop culture to marketing strategy references can be quite powerful.

You can uncover social profiles dedicated to popular films, fashion, or music that significantly influence your possibilities. Then, contact these bloggers to start a campaign or give them a shoutout to promote your products or services.

Locate and utilize user-generated content (UGC) in the vicinity of major events +
There is always a lot of user-generated content around pop culture events like the Oscars, the Super Bowl, or the debut of a new iPhone. People communicate their emotions and thoughts on the issue with their friends via social media sites. They post Stories, upload photographs, and videos, and share their emotions and ideas with their friends.

These activities can also assist brands. For example, you can identify posts with a large reach and a lot of engagements and use the idea on your page or even retweet it (check its relevance for your following, though).

Examine your target market

Okay, you’ve probably seen that the latest Marvel film is causing quite a stir on the internet. It appears that posting Spider-Man-related memes or phrases can help your Twitter feed come to life. The next step is to see if your customers are participating in these conversations. Otherwise, your followers will not be interested in your content.

For your campaigns, look for hot themes and hashtags

Like other comparable programs, Awario searches social media networks, blogs, and news sites to show you who, where, when, and how your company name or keyword has been mentioned. To achieve more precise results, you can specify the date range, language, location, and sources (including those you don’t need to have scanned) when setting up your first alert.

The tool collects the most popular keywords, hashtags, and subjects connected to your query in the Topic Cloud. The more popular a word is, the more it gets mentioned online.

What are the advantages of incorporating pop culture allusions in business?

The importance of Pop Culture to marketing strategy for growing and successful businesses is self-evident. Here are the true advantages of incorporating popular music, art, fashion, cinema, and television culture phrases and imagery in your marketing strategy:

Increasing brand recognition

You can increase the exposure of your material on the web and draw more attention to your organization by developing your content plan around popular topics. Consumers are more likely to be attracted by references to the recent Spider-Man film or Dua Lipa’s breakthrough song.

Recognizing your target market

Trying and serving what the target audience wants puts your brand on par with the rest of the globe. Because Pop Culture is founded on widespread comparable likes, it also helps you better understand your customers.

Creating a strong link between a brand and its audience

Pop culture communicates in a language that the majority of people comprehend. You may strengthen your relationship with your clients by including it in your content.

Authenticating the brand

Responding to major issues and occurrences on social media humanizes your brand, making it more approachable, trustworthy, and genuine.

Final Word

Using Pop Culture idols, pictures, and statements in marketing activities necessitates creativity as well as the bravery to take a stand on a topic. You must also have a thorough understanding of your target audience in order to maintain your brand relevant to them. Finally, Pop Culture to marketing strategy might be successful if they demonstrate to your customers that your firm is interested in them and keeps up with what’s going on in the world.

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