Best Marketing Tools for Small Businesses

Best Marketing Tools for Small Businesses

August 26, 2021

Marketing tools for small businesses is an important element of growing a company, but purchasing tools and software may be costly. If you’re looking to save money, here are some free marketing tools to consider.

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Help a Reporter Out

Help a Reporter Out (HARO) is an important website that connects journalists with competent sources if you’re looking for PR for your company. When someone from your company is quoted as a source in a well-known newspaper, you can use HARO to obtain free PR. You may also utilize it to build backlinks to your site, which will help you rank better in Google searches.


One of the most beneficial things you can do for your small business is to build a strong email list. Although social media is useful, you do not fully own your following. Your email list, on the other hand, is something over which you have complete control.

Mailchimp  - Best Marketing Tools for Small Business

One of the most popular email management systems is MailChimp, which is free for up to 2,000 members. As a result, it’s a good choice for small firms that are just starting out with email marketing. It allows you to send surveys, create tags, and segment your audience in basic ways.

Google Alerts

One of the best free marketing tools for businesses is Google Alerts. You can sign up to receive notifications whenever your company is referenced on the internet. It’s also a unique way to conduct competitive research because you can sign up to monitor your competitors’ mentions.

Also Read: How Does Digital Marketing Help in Business Growth?


Receiving feedback from customers is an important element of expanding your business and enhancing your products and services. Typeform makes it simple to build attractive forms, surveys, and quizzes for your clients and website visitors. You can get up to 100 responses per month on the free plan.


LinkedIn now has over 55 million enterprises, making it an excellent tool for expanding your business. It’s simple to set up a LinkedIn profile, connect with other professionals, and begin publishing thought leadership content.

Google My Business

If you do a lot of business locally, you should claim your Google My Business listing. That way, when clients look for a business comparable to yours on Google, you won’t be overtaken by the competitors.

Google My Business - Best Marketing Tools for Small Business

Don’t simply claim your listing and go away. Add photographs, update information about your business, and encourage consumers to post reviews to improve your listing.

Also Read : Simple Content Marketing Strategies for New Business Owners


You understand the importance of being active on social media, but posting on a regular basis can be time-consuming. That’s why a good social media scheduler might come in handy. Buffer and its forever-free subscription allow you to make use of social media in a time-efficient manner.

This package allows you to connect your account to three different social media channels. You could, for example, include Facebook, LinkedIn, and Twitter. You can then plan up to ten posts per week from there.

Google Analytics

Google Analytics is a free tool for small businesses to use to track website traffic and interaction. It can assist you in evaluating the effectiveness of your SEO approach as well as provide you with detailed information on consumer demographics.

Google Analytics can also assist you in determining what aspects of your present marketing plan are effective. You can observe, for example, how you now get the majority of your traffic and which website pages people find the most interesting.


49 percent of marketers regard visual marketing to be a critical component of their entire marketing strategy; nonetheless, more than 23% of marketers believe that design and visual marketing are among their most difficult problems.

Canva, on the other hand, makes the process of taking and taking photos a lot easier by providing templates and optimized sizes. You may access over 250,000 templates, over 100 design kinds, and thousands of stock pictures with the free plan.

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