Business Communications: The Next Level

December 14, 2021

90% of employees believe that effective communication is critical, the clear majority believe that their employers' business communications methods fall short. Poor organization, ineffective project management, and a lack of internet technologies can substantially obstruct both external and internal communication. Use the following strategies to ensure that your company communicates ...

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90% of employees believe that effective communication is critical, the clear majority believe that their employers’ business communications methods fall short. Poor organization, ineffective project management, and a lack of internet technologies can substantially obstruct both external and internal communication. Use the following strategies to ensure that your company communicates effectively within and outside your organization.

Incorporation of Video and Infographics

To avoid employees dumping internal communications (as can happen with newsletters), smart businesses are using video to deliver news both inside and outside the organization. Video can be used to teach employees, explain new procedures, and provide crucial updates and announcements more dynamically and interestingly. As a result, many managers are sending films to their employees using Loom, for example, to guide them or notify them about key issues in a more timely and effective manner. Meanwhile, infographics are perfect for when employees need to maintain necessary instructions or data close to hand. While video may involve note-taking, infographics deliver all the information staff requires in one easy-to-understand visual it is certainly a good business communications strategy.

Using Analytics Platforms as a Source of Information

Knowing the level to which your communications efforts are accomplishing their objectives is critical, regardless of the size of your company. Analytics software can assist you in figuring out which newsletters are being read, whether your emails are being deleted, and which communication routes are the most popular. The findings can aid in disseminating winning strategies to employees who are less engaged in their particular channels. You may also utilize the data to recognize exceptional employee devotion, evaluate how your audience changes over time, compare your company to the competition, and find your most influential users.

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Using a Project Management System Online

Asana, MeisterTask, Basecamp, Nifty, and Teamwork Projects are some of the trendiest brands in project management software. Compare and contrast these and other project management systems until you find one that best suits your company’s needs. Task boards (which allow managers to assign specific tasks or projects to people), discussion sections, statuses and updates, task progression and management, and more are all features to keep an eye on. Some applications can be used with cloud-based repositories to enable cross-departmental cooperation.

Using Intranet Software for Mobile Devices

Employees can do their tasks regardless of where they are using mobile intranet software. They can easily log onto their cellphones or tablets to obtain company data or update their colleagues on their progress. Mobile intranet software is especially useful in this era of new normalcy, where more and more people are working remotely. It is certainly a new business communications strategy as nearly 22% of the total workforce will be telecommuting by 2025.

Using Analytics Platforms as a Source of Information

Final Word

The majority of employees believe their company’s communication strategy is inadequate. The good news is that making improvements is quick and straightforward. The usage of online project management software, mobile intranet software, analytics platforms, and, of course, video and infographics for more dynamic communication are among the top techniques to implement.