December 30, 2021
For your small business, each new year brings a fresh set of problems and opportunities. Learn what to expect in business trends in 2022 and how to start preparing now.
The road to recovery from the COVID-19 pandemic hasn’t been simple, but it’s demonstrated the determination, adaptability, and resourcefulness of companies across the country. Small business entrepreneurs might be proud to be a part of that group. The recovery is well underway, and 84 percent of small business owners, according to a poll commissioned by NEXT Insurance, are somewhat, very, or extremely enthusiastic about the current economic recovery — and with good reason.
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With the year 2022 approaching, there is no better time than now to start planning for business trends that will most likely define the coming year. Learn how to position your company for success in the following sections:
Take the time to think about your company’s technological capabilities
Are you prepared to fulfill the demands of a constantly changing economic landscape? It’s no secret that the pandemic has altered our perceptions of distant work. According to a recent survey by The Conference Board, 43% of American workers are unsure whether or not they should return to work. As a result, regardless of location, organizations will require digital platforms that enable effective communication and cooperation in 2022.
Consider where you want to put your money
Work from home is also not the only new trend that will force businesses to beef up their tech infrastructure. Automation has aided the majority of small firms — 63 percent to be exact — in surviving the COVID-19 pandemic. With 77 percent of businesses predicting a talent shortage once the economy fully recovers, now may be a good moment to invest in automation. Another incredibly successful solution is to rethink how you invest in your recruiting strategy.
Invest in the e-commerce craze
It’s been a long time coming, but the move to digital purchasing is finally here. E-commerce increased by 35% year over year between 2019 and 2020, and this trend is projected to continue. Optimize your company’s e-commerce presence in 2022 and beyond to account for this development. Making your website mobile-friendly is the first step these days. After all, Statista predicts that mobile commerce has grown by nearly 19 percent since 2017.
Alternative pickup choices are really popular, so don’t dismiss them
The great majority of businesses had to get innovative at the point of sale in the face of the pandemic. Contactless pickup choices dominated the market in 2020 and 2021, and it’s safe to assume that many customers will expect the same or comparable services in the future. According to a recent survey by Medallia Single, 87 percent of respondents believe businesses should continue to offer curbside pickup, which is an excellent reason to make sure you’re investing in technologies like touchless payment choices.
Prepare for an increase in foot traffic
While more people are shopping online than ever before, you don’t want to forget about those who still prefer to shop in stores. According to Zenreach, foot traffic to small company retail outlets has increased by more than 30% since the beginning of the year. Diversify your payment and pickup methods, as well as your digital presence, to prepare for more foot traffic.
Understanding business trends and best practices can help you better position your company for success in 2022, and the JNA Dealer Program is here to assist you.