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A reasonable place for startups and SMEs aiming to achieve rapid growth is by content marketing or developing a new website and blog. The next step, however, is the more difficult – but crucial – task of generating a consistent and interesting content flow that produces results.
High-quality content takes time and effort to produce, especially for startups and small businesses with overworked marketing teams (or person). And with an endless to-do list, the last thing you have time to do is write a 500-word blog post about the latest industry trends.
What are the benefits of having a content strategy for a startup?
To aid in the creation of excellent content, you must first design a feasible content plan. One that is based on facts – your consumers, rivals, and the most commonly searched keywords in your field.
Here are some of the reasons why data-backed content is so valuable and worthwhile.
- Saves money: Creating optimized content teaches your audience and gets you noticed without having to pay for costly paid advertising campaigns or SEO companies.
- Does more for less: From a practical standpoint, material can be easily reused, reshared, and repurposed, making it one of the most cost-effective and time-effective methods for generating visitors to your website.
- Achievable from anywhere: Content can be developed by anyone on your team, whether they work from a private office, a shared workspace, or their sofa for one day a week — as long as it’s backed up by facts.
- Creates new leads: Creating truly optimized content not only increases a company’s organic following and creates new leads, but it also does it without requiring a large crew or a large budget.
- Brand development: Well-known global brands have already mastered brand recognition and credibility. Original and consistent content establishes a distinct voice for brands looking to make a name for themselves.
Related: How to Get Effective and Free Advertising for Your Small Business
What should be included in a content strategy?
A content plan doesn’t have to be a large, time-consuming document; instead, start with the fundamentals of why you’re doing it in the first place. The importance of preparation cannot be overstated.
- Your long-term objectives. Make a list of the value you want to deliver after X months, as well as any problems and opportunities that may arise.
- Personas of the target audience. Describe your ideal customer, including their requirements and how they will consume your content (through the entire customer journey).
- Crucial messaging. Choose a set of messages to tell your brand’s story, establish your tone of voice, and guide each piece of content – all while helping you stand out!
- A platform strategy. Don’t forget to plan out the channels you’ll use to disseminate information, as well as how you’ll schedule and manage it on a daily basis.
- The value of content marketing. Define why you’re creating content for your business and what successful content looks like.
Get a head start right now
Having a steady stream of traffic-generating content is no longer a luxury reserved for big enterprises.
Smaller businesses that work from home or in shared offices can now learn the art of search rankings and Google algorithms.
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