Spending continues to rise, and businesses are eager to welcome back customers. As a result, businesses are now faced with the perennial problem of how to re-engage customers in an effective and strategic manner. With business creation at all-time highs and the world of commerce permanently shifting as a result of the last months, it will be critical to re-engage with existing consumers while simultaneously seeking out new clients to test your brand, whether online, in-person, or, increasingly, both.
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Here are five strategies for businesses to re-engage making customers feel welcome
During the pandemic, several businesses turned to sell online as a way to serve customers without having to interact with them, as well as to keep their business running during lockdowns. While most lockdowns have ended and consumers are returning to retailers, industry data reveals that consumer preferences have changed for the better. These shifts are in favor of the convenience of online purchasing or, more typically, combining online and physical shopping.
Customers are starting to embrace internet buying since it is a convenient way to shop around fast and easily. If anything, this is the time to continue expanding your web presence so that it accurately represents your business while also assisting in attracting additional clients who are resuming their daily routines.
Organize an event
Your consumers, like everyone else, enjoy being invited to special events. Hosting an event is a great approach to encourage them to meet up with you in person.
If you have an in-person location, you may easily conduct an event there, or rent a pop-up space or a local venue to re-engage with customers. The event can be educational, to launch a new product or product line, or even to simply welcome everyone back! During the event, you’ll get to spend some quality time with those who support your brand and can continue to touch base with customers whether they shop in-person or online.
Create an immersive customer experience with mobile
Because consumers use their phones for practically everything, mobile has become a critical component of a cohesive omnichannel experience. For increased visibility, businesses can sell on social media platforms such as Instagram, Facebook, Pinterest, and others.
QR codes are a frictionless approach to enhance sales and promote your brand across channels now that they have become mainstream and widely utilized. Customers can use their phones to access a menu or pay for goods.
Develop a customer loyalty program
Reward programs work because they offer value to the customer’s experience beyond their initial encounter or transaction. A loyalty program that rewards customers for their continued patronage and participation may go a long way in today’s world of tough competition – both online and offline now, with competing products and services usually just a few clicks away – can go a long way.
Customers will have first-class access to discounts and promotions through loyalty programs, which can also be tied to significant life events such as birthdays, anniversaries, and the like.
Send meaningful marketing communications on a regular basis
When handled strategically and cautiously, email and SMS marketing can provide a number of benefits to both you and your clients. You may send information about awards, specials, coupons, and other important events directly to their inbox or cellphone, keeping them up to date. You may also provide shareable pay links to customers via marketing messages to make it easier for them to interact with you and streamline the checkout process.
If your company employs gift vouchers, you may offer them as part of your marketing program to engage customers and strengthen relationships. Send a modest gift card to your most devoted customers, thanking them for their patronage and encourage them to come in and purchase!
However, keep in mind that the privilege to appear in a customer’s inbox must be won and re-earned over time. It’s all too easy to be seduced and over-messaged by consumers, which is the quickest method to generate unsubscribes and irritated customers. Set up a sensible rhythm that messages customers without overwhelming them if you engage.