Instagram, the second most popular social media network, so to grow your Instagram following nowadays seems like a necessary business decision because it assists users in running their businesses, generating leads, and increasing their consumer base. You may recall that Instagram used to be a site to share personal images, chat with family and friends, and meet new people.
However, things have changed in recent years! Many people use Instagram to run and manage their businesses, earn money by selling items or services, gain popularity, participate in challenges, and more.
According to statistics, 90% of Instagram users follow at least one business, 70% of users look up brands on Instagram, and 60% of users learn about new items through Instagram, which might be excellent news for businesses looking to advertise themselves on the platform.
On Instagram, there are 25 million businesses with various products and services that attract people to shop from them.
If you’ve decided to use Instagram to market your business and want to grow your Instagram following, you’ve come to the perfect spot!
Here are ways to Increase Your Instagram Following
It’s not enough to choose Instagram to promote a brand. Put another way, keep yourself up to date on new methods and recommendations to have a brilliant marketing strategy.
Furthermore, keep in mind that having many followers on your account does not mean that they will engage with you. As a result, mastering some tricks to convert your followers into clients is necessary.
Create a business account on Instagram.
The first step is to create an Instagram business account so that you may watch your followers’ behavior, including their daily activity time, age, gender, and so on. To put it another way, knowing your audience and their interests is essential for effective results.
Knowing when your followers are most active on Instagram might help you choose the optimum time to publish. You can broaden your audience and enhance interaction this way.
To convert your account to a business account, follow these steps:
- Go to your account’s settings in the Instagram app.
- Select Switch to Business Profile/Professional Account from the “Account” menu.
- Review your company’s contact information on the “Set Up Your Business Profile” page and make necessary adjustments.
- Finally, hit “Done” to save your modifications.
Make an excellent Instagram bio.
At first glance, individuals may acquire a positive impression. When a user taps on your profile, they see your bio and profile photo.
You can describe your company in your bio, include a call to action, include a link, utilize emojis, offer your contact information, and more.
Promote your goods and services.
At times, you could get lost in the crowd, so employing the advertising tool can help you stand out. Instagram displays promoted posts to your chosen audience based on location, age range, and other factors.
Interact and engage with your followers.
Customers nowadays anticipate a response from a social media staff within an hour of posting a complaint. Furthermore, research suggests that 81% of customers will not refer brands to friends if their social media comments are ignored, so don’t dismiss the importance of responding to comments.
To keep your fans and clients happy, try to respond to every single remark and direct message, like the comments, follow back your followers, and so on. Happy fans are more likely to become customers than those who are neglected.
Assume you’re swamped with work and don’t have time to respond to your followers. In that situation, you can respond to your followers using an Instagram manager or an Instagram auto-respond service.
Make use of calls to action.
Users must be driven to communicate with you and utilize your products in general. Users are more likely to be encouraged if you include a call to action in your captions and Instagram bio.
Furthermore, adopting the correct call to action can help you increase website traffic, learn more about your audience, gain more followers, and so on. While Instagram does not enable users to include a clickable link in their captions, you should urge viewers to visit your bio link.
Because Instagram users can only add one link in their bio, it’s advisable to utilize an Instagram link in bio tool to add numerous links, construct your ideal landing page, add your contact information, and track the number of clicks on each link things.
Linktree, which is paid for some features, and My.URLs bio, which is entirely free, are two examples of Instagram bio tools.
Make good use of hashtags.
Instagram hashtags act as filters, allowing users to find what they’re looking for on the network. Although you can use up to 30 hashtags in your posts, statistics show that nine hashtags per post are ideal.
You can use the hashtag generating tool to find out the most popular related hashtags for your specialty and then utilize hashtags intelligently. Maximizing the use of hashtags will help you grow your Instagram following.
Make contact with decision-makers.
Many users in a specific location or internationally trust Instagram influencers. As a result, you can capitalize on their fame to grow your Instagram following.
All you have to do is find influencers or micro-influencers in your niche and make a deal with them to mention your account on their posts, show your products on their Live, Story, or post, write about your products in the captions of their posts, and other things that will help you achieve your goals.
If you don’t know where to go for the right influencer, try Instagram discovery sites like an influencer to uncover what you’re looking for.
Keeping your Instagram account up to date and your followers interested requires posting at least once a day. Furthermore, by posting once or twice a day, your followers will not be irritated by an excessive number of posts.
Use the general guidelines or your account’s insight to figure out the optimal time to publish on Instagram to increase engagement.
To grow your Instagram following ain’t easy and coming up with Instagram post ideas and uploading them every day might be time-consuming; this is where Instagram scheduling tools come in handy.
In this manner, scheduling your posts and content takes only one or two hours per week. Furthermore, most Instagram post and story scheduler software include a social calendar that may be used to generate posts and story ideas.
Make use of location tagging.
Location-tagged posts and stories will appear in relevant searches, allowing you to increase your company’s visibility and attract new users. Growing your Instagram following by tagging your location is a very good way.
Examine the information on your account.
Last but not least, examine the account’s data to determine whether you have devised an effective strategy.
With Awario’s analytics, you can easily track the number of your mentions and their cumulative reach, sort mentions by positive, negative, and neutral sentiment, identify major influencers by the social network, compare several alerts, and monitor progress.
Last but not least
All of the ideas mentioned above and the use of social media technologies assist businesses in increasing their consumer base and maintaining satisfied customers.