January 24, 2022
How to Get More Customers to Your Cell Phone Store: Is the death of the traditional wireless retail space nearing with the rise of online shopping?
Many factors, including new technology, shifting consumer patterns, and millennials’ shopping habits, have contributed to this shift toward online shopping (just to name a few). Will this transition, on the other hand, lead to a comprehensive collapse? No, that’s not true. Despite the importance of having an e-commerce presence in the retail industry, it has been established that customers still prefer to purchase in person, especially when it comes to electronics. According to eMarketer Retail, approximately 70% of shoppers prefer to shop in person rather than online. This is why today’s focus will be on how to bring more customers into your cell phone store. and keep them there!
Unlimited bandwidth is no longer the norm, yet the consumer’s need to be connected at any time and from any location is higher than ever. This can be alleviated by providing free Wi-Fi to your customers in your store. According to a survey, offering in-store Wi-Fi had a 2% rise in sales, and 28 percent of businesses said it had a favorable influence on consumer loyalty as well.
What is the most common fear among smartphone users today? It’s going to be a long time before that phone is able to give your customers a sense of security by allowing them to charge their phones in your store. Installing mobile charging stations that keep phones secure so customers can wander about while picking up their phones is as simple as having a few additional chargers on hand and putting up an area dedicated to refueling mobile devices. What’s the point of keeping customers in your store for a few more minutes?
Give your consumers the assistance they require. Your brand will stand out by offering educational opportunities such as workshops to help clients learn how to utilize their devices or related products. Because phones can be sophisticated, your customers will appreciate it if you provide them with specialized tools, how-tos, or general FAQ material. They will not leave your store empty-handed or empty-handed. Even better, when they’re shopping for a wireless gadget or accessory the next time, they’ll remember their previous experience and won’t hesitate to shop around.
People are enthralled by the potential to win a prize! Giveaways or contests in-store are a sure-fire way to generate interest and entice customers to visit your company. To set yourself apart from others trying to do the same thing, consider adding live music or beverages and snacks to these gatherings. Despite the fact that it may be more expensive than other projects, it has a long-term impact on the day of the event. The information gathered from customers can be utilized in the months to come to keep your brand at the forefront of people’s minds and to entice them to return to your store.
It’s not just mobile devices that need to be charged. It’s not easy to go shopping. Simple refreshments such as water, tea, or coffee are a low-cost way to provide customers with a fantastic experience. This could be the reason they stop or stay in your store, whether they’re in the middle of a transaction, waiting to be serviced, or just passing by.
These are just a few of the ways you may improve the number of people that visit your phone business. For help figuring out exactly what will work for your business, make sure you know who your customers are and focus your efforts on what would appeal to them the most.
See the products and features that you can sell as a JNA authorized dealer.