AT&T TV Now Channels, Pricing, and Packages!

What is AT&T TV NOW?

AT&T began to compete in the cord-cutting market only in 2016 when it launched its DirectTV NOW service. Initially, the service consisted of differently priced subscription plans but suffered from a loss of more than 1 million customers after subsequent rate hikes.

Eventually, the company reduced the plan options to only two by offering 45 channels for $50 a month and 60 channels for $70.

In the middle of 2019, the company decided to re-brand its offering to AT&T TV NOW and added other subscription plans to capture a more discerning viewer market. Aside from this, the company also offers other live TV streaming services



  • UNLIMITED talk-time, texts and mobile data coverage across the nation, including Mexico & Canada etc.
    After 50GB, AT&T may temporarily slow data speeds if the network is busy.
  • International texting from U.S. to more than 120 countries worldwide without any restricting data limits
  • Personal mobile hotspot up to 15 GB
    After 15GB, mobile hotspot speed slowed to a maximum of 128Kbps
  • Premium data allowance of 50 GB
    After 50GB AT&T may slow data speeds when the network is busy.
  • Entertain yourself with DVD quality SD streaming
    Req’s compatible device for 5G connection. Limited availability. May not be available in your area.
  • Fraud Blocking and Spam Risk Alert Feature

*Terms and Conditions may apply

Call (833) 497-9340

AT&T Internet +


  • Download speeds up to 100 Mbps with UNLIMITED allowance ($30 value)
  • SELECT™ TV Plan—155+ channels with AMC, Animal Planet, Disney XD, and BBC America etc.
  • Premium subscriptions to Cinemax®, STARZ®, EPIX® and SHOWTIME® offered for 3 months at no extra cost
    With 24-mo. agmt and SELECT through ULTIMATE Package (min. $59.99/mo. for 12 mo. after autopay/paperless bill discount. Prices higher in 2nd year). Services auto-renew after 3 months at then prevailing rate (currently $59.98/mo.), unless you call to change or cancel.
  • DIRECTV App, 4K HDR programming & 200 hours’ worth of DVR storage
  • Genie® HD DVR and Wi-Fi equipment included in the whole-home entertainment package
  • Professional installation fee waived off ($99 value) when BUNDLED

*Terms and Conditions may apply

Call (833) 497-9340

AT&T Internet + DIRECTV
+ Home Phone


  • Network speeds up to 100 Mbps with an UNLIMITED data allowance ($30 value)
  • 155+ SELECT™ TV channels from Animal Planet to MTV in free HD!
  • DIRECTV App & 3 months of premium subscriptions to Cinemax®, STARZ®, EPIX® and SHOWTIME® at no extra charge
    With 24-mo. agmt and SELECT through ULTIMATE Package (min. $59.99/mo. for 12 mo. after autopay/paperless bill discount. Prices higher in 2nd year). Services auto-renew after 3 months at then prevailing rate (currently $59.98/mo.), unless you call to change or cancel.
  • Thousands of On Demand titles + 4K HDR programming (equipment required) & 200 hours of entertainment storage via Genie® HD DVR upgrade
    (equipment included)
  • Digital phone service with unlimited nationwide coverage + more than 25 convenient calling features

*Terms and Conditions may apply

Call (833) 497-9340


It is compatible with most popular devices such as the Amazon Firestick, which is perfect for cord-cutters. Overall, AT&T TV NOW is a great choice for cord-cutters who want to watch sports, movies, news, and children’s programming at a very competitive monthly fee.


It comes free for AT&T Unlimited & More plan subscribers. For those who aren’t subscribed yet, it may delight first-time cord-cutters because it is the cheapest non-discounted option available. It doesn’t come with DVR and doesn’t support multiple streaming on different devices though.


It requires a contract plus a set-top box and is available only in some cities in California, Florida, Kansas, Minnesota, Montana, New York, Texas, and Washington.

AT&T TV NOW Channel Line Up

Channel availability depends on the type of subscription plan. The Plus plan has 45+ channels while the Max plan offers 60+ channels plus wider sports coverage. HBO, which is a paid add-on channel in most IPTV services, is already included in all plans.

AT&T TV NOW claims that it offers new channels that are not covered by its competitors. These include Comedy Central, BET, Nickelodeon, Nick Jr., MTV, and VH1.

You can pay more for extra channels on its premium network lineup such as Cinemax ($11 but is already included on the Max plan), SHOWTIME ($11), STARZ ($11), Epix ($6), and its Movies Extra Pack ($5).

Take note that some regional sports and local channels are not available in selected markets.


AT&T TV Now Pricing & Packages

There are two featured packages offered by AT&T TV NOW. The Plus plan is priced at $65 per month while the Max plan is $80 per month.

Note: In the middle of 2019, AT&T increased its monthly rates for the Plus and Max plans from $50 and $70, respectively.

Also Read: What is the Best 4k Streaming Service

AT&T TV NOW Features

The free trial period for 7 days

  • 7 package plans
  • 45+ channels for Plus plan and more for higher plans
  • 6 local channels (depending on area)
  • Stereo audio
  • 25-second live delay
  • Less than 4 seconds in channel switching time
  • 20 hours of cloud DVR recording
  • Parental controls
  • Streaming capability during traveling (limited to home market)
  • 3 devices allowed for simultaneous streaming

Other packages are also available.

Optimo Más

$86 per month and includes 90+ channels with ESPN Deportes, Univision, FOX Sports, Cine Estelar, ViendoMovies, and Discovery


$110 per month and includes 85+ channels with Science, Travel Channel, Game Show, YES, The Weather Channel, and OWN


$124 per month and includes 105+ channels with FS2, Oxygen, Golf, Discovery Family Channel, FXM, and Sundance TV

Entertainment plan

$93 per month and includes 65+ channels with CNN, ESPN, HGTV, Disney Junior, TBS, and MSNBC


$135 per month and includes 125+ channels with Boomerang, STARZ ENCORE ACTION, ENCORE FAMILY and CLASSIC, El Rey, and Univision Deportes Network

There are also other add-ons such as the NBA League Pass Premium ($40), Spanish add-ons (from $5 to $15), and International TV (from $20 to $30).

Also Read : Best VPN Service for At&t Internet

User Interface

What’s unique about AT&T TV NOW is its viewer-friendly features. For example, instead of redirecting the viewer to the main menu upon launching the app, it plays the last channel that was viewed previously right away.

It has a list of options on its menu, which include Watch Now, My Library, Discover, Guide, Search, and Settings.

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