Tag: collateral

Blog | jnadealerprogram.com

For the next few minutes, let’s say that you’re a lender. Three business-loan applications land on your desk one afternoon. Francis has one. Martha’s Another One. And the third is from a local woman with the hope of expanding her day-spa business. Like many lenders, you begin to judge each application by the parameters known in your industry as The Five C’s: Cash Flow, Capital, Conditions, Collateral, and Character when it comes to deciding to fund or not to fund. In several ways, for decades, those five things were part of the secret of How [more]