B2B digital marketing takes place both in-person and online. Digital marketing tactics are critical when it comes to supporting your complete marketing approach in this increasingly connected world.
To supplement your offline efforts, there are plenty of B2B digital marketing tactics to select from.
Here are some of the most common B2B digital marketing strategies:
Create a website for your business.
Although having a corporate website may seem obvious, did you realize that over 80% of purchasers consult a firm’s website before making a purchase? Your website serves as a portal for potential customers to discover more about your company, what you have to offer, and how to contact you to make a purchase. Prospective clients can easily communicate your company’s information with the key decision-makers inside their company thanks to your web presence.
Search engine optimization can help you grow your online presence (SEO)
According to Hubspot’s 2020 Marketing Mix Report, SEO activities generate 36% of sales and marketing leads. You need to be able to find your company. Because the internet is flooded with websites and businesses that provide similar services, SEO strategies that help your website rank near the top of search results are essential.
Use social media to your advantage.
How often do you check your social media accounts during the day? How many social media platforms do you use on a regular basis? You’re not alone if you answered “a lot” to both of those questions. Social networking isn’t only a waste of time; it’s also a tool for making purchases. Over 80% of B2B buyers at the C-level and VP-level utilize social media to influence their purchasing decisions. Even while it may appear that social media is just used to target individual customers, you should be aware that businesses are also using it.
If you’re not sure where, to begin with, your B2B social media strategy, LinkedIn is the most popular and trusted platform, with 86 percent of B2B professionals using it. Learn more: Easy and Smart Facebook Marketing for your Business
Give pay-per-click (PPC) advertising a go
It’s not enough to get in front of your current audience — you’ll want to get in front of new audiences too. PPC campaigns are paid campaigns where advertisers only pay when people interact with their ads through impressions or clicks. In the 2020 B2B Content Marketing report, 61% of B2B marketers used pay-per-click advertising in the previous 12 months, making it one of the top three choices for paid distribution channels.
Invest in email marketing.
Email marketing delivers an unrivaled return on investment when done right (ROI). According to one research from 2019, the return on investment for email is $42 for every dollar spent. If that isn’t enough to persuade you, consider that email is one of the top three free content distribution platforms used by B2B marketers, according to the Content Marketing Institute.
These are just a few B2B digital marketing methods to think about including in your overall approach. The particular decisions you make will be based on the number of resources you have available, your digital maturity framework, and your company’s priorities.