Tag: holiday sale

Blog | jnadealerprogram.com

While many consumers worry about “Christmas creep,” in which holiday season advertising and displays begin to appear in October, it’s never too early for small businesses, particularly retailers, to prepare, even online merchants. All signs point to a happy and healthy holiday season. According to eMarketer’s Christmas sales projection, sales will jump 2.7 percent to $1.093 trillion in 2021, with e-commerce revenues rising 11.3 percent to $206.88 billion. They also claim that e-commerce will account for an all-time high of 18.9% of overall holiday retail sales. This projection is from February, so the figures could [more]