marketing tips

Marketing Trends You Can't Ignore in 2021

Marketing Trends You Can’t Ignore in 2021

Are you trying to figure out what marketing trends and how to improve your marketing in 2021? If that’s the case, you’re not alone. In order to improve revenue and interaction, business owners in all sectors want to offer their target audience eye-catching marketing content.

The problem is that the marketing landscape has shifted significantly in the last decade. In 2011, strategies that are now widely used were considered novelties. Simultaneously, technical advances have arisen that can assist you in connecting with consumers in new and exciting ways.

Today’s aim is to keep you informed about the latest marketing trends. We’d also like to go through a few different approaches to putting these methods into action and seeing exponential development. Let’s get started!

Voice Search

Did you know that 45 million people search for goods, services, and information using voice search every day? You might be shocked if you don’t. We’re here to inform you that voice search is fast becoming the new standard, as shown by the figures.

Fortunately, there are many ways to increase traffic to your website by optimizing it for voice search. We recommend that you first consider your keyword research approach. You’ll want to think about whether your keywords sound like what a person might say rather than type.

Writing your material, contact details, and guides in a conversational tone will help you get more organic traffic from voice search. Instead of typing, conversational material sounds more like what anyone might say.

Also Read: Ways To Help Increase Online Sales As A Reseller

Customers are more likely to express interest in your goods or services if they can easily locate your website by speaking into their smart speaker. Voice search revenues are expected to grow nearly 2,000 percent between 2017 and 2022, so now is the best time to incorporate this strategy into your marketing arsenal.

SMS and Push Alerts

Email and social media are also two of the most effective ways to reach out to potential and current customers. However, there are two more effective ways to send customized messages to your customers directly.

Yes, we’re talking about push notifications and SMS ads. It’s no surprise that both have risen in popularity, particularly considering the fact that 3.91 billion people own a smartphone!

Subscription-based business models are becoming more common

It’s difficult to find an online company that doesn’t have any kind of subscription service. Users can subscribe to weekly, monthly, or bi-monthly transactions on eCommerce sites like Amazon. Users who sign up for this service save a percentage on each order.

Customers may subscribe to SaaS (software-as-a-service) on a month-to-month or annual basis. The aim is to get people to sign up for a yearly subscription in order to save money in the long run. Consumers are more likely to engage with a business long after making an initial purchase when they sign up for an annual plan.

Also Read: How to Create An Effective Online Sales for Authorized Retailers

According to research, after adopting a subscription-based plan, 76 percent of business owners saw an improvement in retention and involvement. It’s understandable that many company owners and marketing departments are focused on getting people to subscribe to their services.

Consider how you can strategically package goods and services in a way that helps your customers if you want to add a subscription option to your online store. If the goals and pain points resonate with them, there’s a fair chance they’ll sign up for a long-term plan.

Marketing Trends You Can't Ignore in 2021

The popularity of live video events is increasing

Increased demand for live video is another development that many of us are seeing, but few are putting into effect. People want more than just to purchase a product, which means they want long-term experiences with companies.

Live events provide you with a one-of-a-kind opportunity to reach your target audience in person. Depending on the purpose of your case, regularly hosting videos on your website and social media will help you expand your lead list and increase sales.

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There’s evidence that adding videos to your website will boost engagement significantly. In reality, business owners who used videos in their marketing were 50 times more likely to see an increase in organic traffic.

Your choices are far from limited to those mentioned here, but here are a few of the most common live events:

  • Contest outcomes in real time 
  • Interviews with other prominent figures
  • Product training 
  • Q&A sessions 

Consumers will return to your website and social media feed to see what you’ll share next as a result of all of these various types of content. You can quickly convert casual visitors into loyal customers if you can catch their attention and demonstrate the importance of your product or service.

These patterns are clearly not the future of marketing, but rather the present. If you haven’t started implementing these tactics yet, now is the moment. The technology that underpins these marketing campaigns is constantly improving.

Consider can of the methods outlined here will be appealing to your target audience, and then begin making small adjustments. You’ll soon have a marketing strategy that increases conversions, traffic, and interaction.

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Holiday Marketing Tips for Small Businesses

For small businesses, the holiday season is the busiest and most expensive time of the year. It can also be the most satisfying, on the other hand.

In the past, only three major retail-heavy activities were part of the holiday season: Thanksgiving, Christmas, and Hanukkah. Today, over the last 2 months of the year, we now have Black Friday, Cyber Monday and a plethora of holidays. With Black Friday, the day after Thanksgiving Day the season officially begins. The day after Thanksgiving has been commonly considered to be the beginning of America’s Christmas shopping season since 1952. Shortly after, Cyber Monday follows, leading up to the slew of December holidays. While Black Friday and Cyber Monday started in the United States in recent years, shoppers from all over the world have come to embrace the 2 months of holiday shopping.

During the holiday season, advertising opportunities are abundant if you operate a small company, and you definitely don’t want to offer your rivals the advantage, some of whom might have already begun planning. We are compiling a list of 6-holiday marketing ideas in this article to make the holidays work for you not against you.

Last-minute of preparation

You can never be too prepared, no matter what you are trying to do with your holiday marketing campaign. You can settle on a simple holiday marketing plan, but budget considerations, including unforeseen costs that may occur during this sometimes chaotic period and holiday pay, should also be taken into account.

And while your workers may gladly agree to work extra hours during this time, if you think you may need extra help, it’s also a good idea to consider recruiting additional employees. For instance, you may need an extra pair of hands to work at your store for the extra opening hours or need an additional half a dozen workers to work Christmas parties that your restaurant puts on through December.

Remember to look after your current customers

It also recommends keeping a firm eye on your inventory if you run a retail company, which is essential regardless of whether you run a brick and mortar business or an e-commerce website. It is recommended to buy a little more than what you think you need if this is your first time running a holiday marketing campaign. After all, nothing is worse than running out of supplies and getting your clients irritated, furious, and running to your competitors’ open arms immediately. And if at the end of the holiday season you have surplus stock, you can always sell them at a discount after the holidays.

Chances are that a healthy combination of new and returning clients would be the visitors who come to your website during the holiday season. This holiday season, bringing in new customers to your company might be one of your priorities, but don’t forget to look after your current customers. Repeat customers, after all, generate the same income as 5 new clients combined and are 9 times more likely to convert. Repeat customers also make up only 8% of visitors, according to an Adobe survey, but offer a whopping 40 percent of sales, making them a lucrative consumer group.

During the holiday season, if you handle your existing client base well they would be able to keep coming back to you and recommend you to others all year round. Consider awarding free samples to these customers, a quick “thank you” email, discounts, and coupons, or a holiday-themed competition. After all, everybody enjoys the excitement of joining a contest and getting the opportunity to win a free prize.

Using all the marketing platforms to take advantage of

This holiday season, your website should not only be the only outlet you use to promote your small business. We know that with the right message in the right place at the right moment the best marketing campaigns reach the right audience, and multi-channel marketing is all about communicating with your consumers in the right place. This includes using a range of marketing platforms to communicate with the consumers at different points in their shopping process. Email, text messaging, direct mail, social media, in-app messaging, and more are basic examples of marketing platforms that you can use in a multi-channel marketing campaign. Context is the answer.

Be strategic with your marketing and note that creative holiday marketing ideas can be much more successful than throwing money at any single channel you can think of, combined with the right platforms.

Also Read : The Benefits of Finance Software for Small Businesses

Ensure you have an up-to-date and configured website

The most important tool you have for marketing your business, services or products is your website. Think about it: what is the first thing you do if you want to learn more about a specific brand or its goods or services? Do a search on Google. What you discover (or do not discover) also instantly forms your view of the organization or brand you are looking for.

When researching your small business, your future clients would do exactly the same thing, so it’s important to make sure your website looks fantastic, your content is accurate and engaging, and everything is up to date. You’re basically telling potential customers that you don’t care if your website looks like it hasn’t been changed since 1999 , your customer helpline or live chat facility is only available during those hours. And make sure to include your opening and closing hours over the holidays if you run a physical store or restaurant.

Holiday Marketing Tips for Small Businesses

It is also recommended to think about ways that you can boost your holiday season website. Start by ensuring that your website is mobile optimized and that its speed is up to scratch, it is also a good idea to test your website on various screens and devices. In order to welcome returning customers to your site, you can also suggest short-term strategies such as offering your customers free shipping during the holiday season, making holiday-themed videos or product demonstrations and adding seasonal components to your website including Christmas-themed Headsup messages.

Using technology to make your work more intelligently

No doubt, over the next few months, you and your workers will have a lot on your plates. So it makes sense to invest in technologies that will make this holiday season a lot easier for your lives. No, we’re not talking about robots that are likely to take over your work. We are talking about software that is specifically designed to help save time and money for your small business by automating menial tasks. Think about payroll applications, point-of-sale (POS) tools, software for customer relationship management (CRM), and solutions for marketing automation.

Also Read: Reasons to Invest in a Customer Relationship Management Software

Technology makes it possible for your organization to work smarter; the more you know your clients, the better the goods and services can become.

Set your holiday marketing objectives

Think about your priorities for this time carefully. Every small business is different, so the priorities will not always be the same as the next rival e-commerce retailer. What do you want to accomplish during the holiday season? Are you involved in attracting new clients? Are you looking for a monthly sales increase? Or would you rather use this chance to raise awareness of the brand? Or a mix of the above?

If you want to do, note that it is best for your small company to concentrate on a few goals and do them well instead of attempting to do too much at once honestly, and risk struggling to achieve all of the goals during an already busy time of year.

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