marketing

Marketing Trends You Can't Ignore in 2021

Marketing Trends You Can’t Ignore in 2021

Are you trying to figure out what marketing trends and how to improve your marketing in 2021? If that’s the case, you’re not alone. In order to improve revenue and interaction, business owners in all sectors want to offer their target audience eye-catching marketing content.

The problem is that the marketing landscape has shifted significantly in the last decade. In 2011, strategies that are now widely used were considered novelties. Simultaneously, technical advances have arisen that can assist you in connecting with consumers in new and exciting ways.

Today’s aim is to keep you informed about the latest marketing trends. We’d also like to go through a few different approaches to putting these methods into action and seeing exponential development. Let’s get started!

Voice Search

Did you know that 45 million people search for goods, services, and information using voice search every day? You might be shocked if you don’t. We’re here to inform you that voice search is fast becoming the new standard, as shown by the figures.

Fortunately, there are many ways to increase traffic to your website by optimizing it for voice search. We recommend that you first consider your keyword research approach. You’ll want to think about whether your keywords sound like what a person might say rather than type.

Writing your material, contact details, and guides in a conversational tone will help you get more organic traffic from voice search. Instead of typing, conversational material sounds more like what anyone might say.

Also Read: Ways To Help Increase Online Sales As A Reseller

Customers are more likely to express interest in your goods or services if they can easily locate your website by speaking into their smart speaker. Voice search revenues are expected to grow nearly 2,000 percent between 2017 and 2022, so now is the best time to incorporate this strategy into your marketing arsenal.

SMS and Push Alerts

Email and social media are also two of the most effective ways to reach out to potential and current customers. However, there are two more effective ways to send customized messages to your customers directly.

Yes, we’re talking about push notifications and SMS ads. It’s no surprise that both have risen in popularity, particularly considering the fact that 3.91 billion people own a smartphone!

Subscription-based business models are becoming more common

It’s difficult to find an online company that doesn’t have any kind of subscription service. Users can subscribe to weekly, monthly, or bi-monthly transactions on eCommerce sites like Amazon. Users who sign up for this service save a percentage on each order.

Customers may subscribe to SaaS (software-as-a-service) on a month-to-month or annual basis. The aim is to get people to sign up for a yearly subscription in order to save money in the long run. Consumers are more likely to engage with a business long after making an initial purchase when they sign up for an annual plan.

Also Read: How to Create An Effective Online Sales for Authorized Retailers

According to research, after adopting a subscription-based plan, 76 percent of business owners saw an improvement in retention and involvement. It’s understandable that many company owners and marketing departments are focused on getting people to subscribe to their services.

Consider how you can strategically package goods and services in a way that helps your customers if you want to add a subscription option to your online store. If the goals and pain points resonate with them, there’s a fair chance they’ll sign up for a long-term plan.

Marketing Trends You Can't Ignore in 2021

The popularity of live video events is increasing

Increased demand for live video is another development that many of us are seeing, but few are putting into effect. People want more than just to purchase a product, which means they want long-term experiences with companies.

Live events provide you with a one-of-a-kind opportunity to reach your target audience in person. Depending on the purpose of your case, regularly hosting videos on your website and social media will help you expand your lead list and increase sales.

Also Read: What are the Benefits of Sticker Marketing?

There’s evidence that adding videos to your website will boost engagement significantly. In reality, business owners who used videos in their marketing were 50 times more likely to see an increase in organic traffic.

Your choices are far from limited to those mentioned here, but here are a few of the most common live events:

  • Contest outcomes in real time 
  • Interviews with other prominent figures
  • Product training 
  • Q&A sessions 

Consumers will return to your website and social media feed to see what you’ll share next as a result of all of these various types of content. You can quickly convert casual visitors into loyal customers if you can catch their attention and demonstrate the importance of your product or service.

These patterns are clearly not the future of marketing, but rather the present. If you haven’t started implementing these tactics yet, now is the moment. The technology that underpins these marketing campaigns is constantly improving.

Consider can of the methods outlined here will be appealing to your target audience, and then begin making small adjustments. You’ll soon have a marketing strategy that increases conversions, traffic, and interaction.

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Best Tips for Following Up on Leads

Best Tips for Following Up on Leads

We are often asked by agents to have some best practices for tactfully following up on leads because sales can take time. In the tips below, we’ll first describe the basic problem before offering solutions you can use right away! It’s important to bear in mind that some of these approaches need permission to communicate.

The call goes unanswered

You called. You’ve left a note. They didn’t return my call. It’s convenient to assume the leads are dead, but statistically speaking, it isn’t! There are two crucial aspects to remember in this case. To begin, studies show that 80 percent of sales require five follow-up calls to close (some studies suggest as many as eight!). So, after one, two, or even three phone calls, never give up! Second, it’s likely that talking on the phone isn’t the prospect’s favorite method of contact. Instead, send a text message, email, instant message, or physical letter.

The prospect is reluctant to meet or share any additional details

A prospect’s unwillingness to take the next move does not imply that they are uninterested in your services. After all, they made contact with you in some way! Continuing education is a perfect way to stay on the prospect’s radar. Make a call to remind them of their deadline, send a text with a link to a recent and important post, or set up a drip email campaign that informs customers about their choices and how you can assist them.

Also Read: How to Buy Telecom Leads: Make Money As A Telecom Reseller

The leads are “too old.”

We all have the drawer or file folder with “cold leads” for agents who have been selling for a while. Although many agents use these leads only as a last resort, there is proof that they are successful (taking into consideration the allotted timeframe for permission to contact). These prospects may be back in the market for a variety of reasons, including disappointment with their current strategy or agent. Give them a call and save their day (and yours)!

Tips for Following Up on Leads

The prospect responds with the usual “I’ll think about it” response

Any agent who finds an answer like “I’ll have to think about it” a firm “no” opens the door for agents like you to come in and close the deal. Keep the leads on your callback list and follow up with them on a regular basis. It’s important to avoid phrases like “have you made your decision yet?” Instead, tell them it’s fine to take their time while making a big decision and ask if you can follow up with them later.

The leads were misplaced in the digital shuffle

With all of the various communication techniques that agents use these days, a conversation may become cold, even if unintentionally. It’s also worthwhile to go back through old emails and social media posts and see if there’s someone who’s been forgotten. Did you give someone a message and they didn’t respond? Perhaps your message was sent at an inopportune moment for the prospect. Return the call to see if you can answer any questions.

You put in a lot of effort into marketing, prospecting, and referrals in order to expand your business. Having a system in place for managing leads will help ensure that they don’t slip through the cracks and that the time and resources are put to the best possible use.

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