Tag: telemarketing

In the context of sales, cold calling is when a salesperson contacts a potential customer who may have little to no prior knowledge of their company. It can comprise a variety of actions, including cold emails and door-to-door sales, according to its technical definition. Cold calling, on the other hand, is commonly referred to as “solicitation by phone” or “telemarketing” in its most popular description. In today’s world, there is a lot of disagreement regarding whether cold calling is still a good strategy. In addition, there’s the ever-present controversy concerning cold calling vs emailing. What [more]