March 25, 2021
The global home security market is projected to rise from $28.31 billion in 2014 to $47.54 billion by 2020. With figures like that, home security sales reps, now is the time to hone your home security sales tactics and expertise at the door. Knocking on a door, sending a scare-tactic call, and having the person at the door sign on the dotted line is no longer a viable way to sell home security goods and/or services. It’s all about relationship building and nurturing, with an emphasis on educating the future customer as a base.
Here are a few home security sales tips to get you started on your way to earning your share of the estimated $47 billion!
Make use of holistic storytelling. With such a wide range of security technologies and services available today, customers must make a significant decision. They must make the decision to buy goods and services that will sustain a certain degree of security in their homes that they find appropriate for their comfort.
According to a Nielsen report, as consumers collect information, they want a personal connection. In reality, storytelling stimulates the human brain more than spewing cold, hard facts at others.
Consumers are now more knowledgeable as a result of the expansive development of the home security sector in particular; however, they still yearn for more. They want to know the truth about security products in services and have questions like:
Using a methodology known as holistic storytelling to accurately address these questions and other possible consumer security-related issues at the entrance. This includes giving a full presentation/pitch at the door, complete with a story to engage the individual. Your time will be better spent if you educate the correct details about your home protection product or service, and the customer will be pleased that you took the time to communicate with him/her in this manner.
Here’s a simple how-to guide for holistic home security storytelling at the door to help you get started:
As you discuss your home security product or service offering, strategically inject questions into your story that encourage the person at the door to react as you listen to find out exactly what he or she needs to hear. To better inform, change the sales story at the door to include information relevant to what the customer said.
Finish with a strong closing pitch and a call to action at the end.
Finally, the story you share at the door should be something you enjoy telling. If you don’t believe in or want to say the story, it will come across in your voice and body language.
Maintain a professional demeanor. This is something we hear all the time, but what does it actually mean? It means different things to different people depending on a number of factors such as job description, job duties, professional obligations, behavior, and so on. For example, you could dress up for a job interview in a suit and tie, when in fact, the job only requires khaki pants and a company polo-type shirt once you’re hired.
Let’s be frank about this. You bear a great deal of responsibility! You’re selling the promise of someone’s home’s safety and security, the one place where people can just be and be themselves. Because of the essence of what you’re selling, this home security sales tip is crucial, and you must maintain a professional attitude at all times during working hours.
If you don’t already have them, invest in the following resources to improve your professionalism as a home security representative:
ID badges that correctly describe who you are and the organization you represent. This is simple to do online via Repcard.
Have the permits. You’re probably bringing a copy of your permits and license with you as you go door-to-door knocking, which is perfect because it reflects your professionalism. If you aren’t already, now is a good time to start. Why not bring them online to make it easier?