What is AT&T TV NOW?

AT&T began to compete in the cord-cutting market only in 2016 when it launched its DirectTV NOW service. Initially, the service consisted of differently priced subscription plans but suffered from a loss of more than 1 million customers after subsequent rate hikes.

Eventually, the company reduced the plan options to only two by offering 45 channels for $50 a month and 60 channels for $70.

In the middle of 2019, the company decided to re-brand its offering to AT&T TV NOW and added other subscription plans to capture a more discerning viewer market. Aside from this, the company also offers other live TV streaming services



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It is compatible with most popular devices such as the Amazon Firestick, which is perfect for cord-cutters. Overall, AT&T TV NOW is a great choice for cord-cutters who want to watch sports, movies, news, and children’s programming at a very competitive monthly fee.


It comes free for AT&T Unlimited & More plan subscribers. For those who aren’t subscribed yet, it may delight first-time cord-cutters because it is the cheapest non-discounted option available. It doesn’t come with DVR and doesn’t support multiple streaming on different devices though.


It requires a contract plus a set-top box and is available only in some cities in California, Florida, Kansas, Minnesota, Montana, New York, Texas, and Washington.

AT&T TV NOW Channel Line Up

Channel availability depends on the type of subscription plan. The Plus plan has 45+ channels while the Max plan offers 60+ channels plus wider sports coverage. HBO, which is a paid add-on channel in most IPTV services, is already included in all plans.

AT&T TV NOW claims that it offers new channels that are not covered by its competitors. These include Comedy Central, BET, Nickelodeon, Nick Jr., MTV, and VH1.

You can pay more for extra channels on its premium network lineup such as Cinemax ($11 but is already included on the Max plan), SHOWTIME ($11), STARZ ($11), Epix ($6), and its Movies Extra Pack ($5).

Take note that some regional sports and local channels are not available in selected markets.


AT&T TV Now Pricing & Packages

There are two featured packages offered by AT&T TV NOW. The Plus plan is priced at $65 per month while the Max plan is $80 per month.

Note: In the middle of 2019, AT&T increased its monthly rates for the Plus and Max plans from $50 and $70, respectively.

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AT&T TV NOW Features

The free trial period for 7 days

Other packages are also available.

Optimo Más

$86 per month and includes 90+ channels with ESPN Deportes, Univision, FOX Sports, Cine Estelar, ViendoMovies, and Discovery


$110 per month and includes 85+ channels with Science, Travel Channel, Game Show, YES, The Weather Channel, and OWN


$124 per month and includes 105+ channels with FS2, Oxygen, Golf, Discovery Family Channel, FXM, and Sundance TV

Entertainment plan

$93 per month and includes 65+ channels with CNN, ESPN, HGTV, Disney Junior, TBS, and MSNBC


$135 per month and includes 125+ channels with Boomerang, STARZ ENCORE ACTION, ENCORE FAMILY and CLASSIC, El Rey, and Univision Deportes Network

There are also other add-ons such as the NBA League Pass Premium ($40), Spanish add-ons (from $5 to $15), and International TV (from $20 to $30).

Also Read : Best VPN Service for At&t Internet

User Interface

What’s unique about AT&T TV NOW is its viewer-friendly features. For example, instead of redirecting the viewer to the main menu upon launching the app, it plays the last channel that was viewed previously right away.

It has a list of options on its menu, which include Watch Now, My Library, Discover, Guide, Search, and Settings.

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AT&T TV Now Channels, Pricing, and Packages!