Anyone who was born between 1981 and 1996 is a millennial, and they make up the bulk of the world’s population right now. To be precise, there are 92 million of them out there, and the way your parents or grandparents did, they do not interact with brands. It may seem ridiculous to have to treat millennials differently than any other generation when it comes to advertising, but it’s necessary. Cracking the millennial code would allow you and your brand access to a subset of individuals that are responsible for consumer spending in the United States of well over $1 trillion.
So what trick are you looking for? Setting up brand loyalty. But while that might sound fast and simple, it is a process that takes time, planning, and consistency to build brand loyalty. You see, brand loyalty is generated when you persuade a customer, time after time, to buy the product of your brand over another brand. Doing so generates a large client base that will not only continue to buy from you but also tell their buddy to buy from you.
Build brand loyalty and convince millennials to trust your brand
Stop conventional advertising
Millennials don’t like traditional ads. To this generation, items like radio, billboards, pop-ups, and spam mail are big turn-offs and a waste of money for your company. Millennials do want to interact with your brand, yes, but not if you push your brand down their throats.
Instead, you need to concentrate on offering a reason to check out your brand to millennials, and the best way to do this is through content. Millennials want to be helped by brands, not to market them. You’re giving millennials a reason to come to you by creating blogs, telling stories, and sharing original images that support your brand in a way that feels natural. Inbound content marketing reveals who you really are to millennials, displays your expertise, and offers you an opportunity to connect with them while displaying the voice and personality of your brand.
No, we don’t mean to go out with them for drinks. To get social online, you need to. Millennials have a lot online. The millennial average is checking their phone at least 100 times a day, if not much more, and most of them are on at least one, if not many, social networks.
Millennials, however, not only use social media for fun, but they also use it for analysis, decision-making, and, most importantly, seeking connection. This millennial mentality makes social media marketing the ideal way for your audience to connect, not only by sharing material but by actually talking to them and answering their comments and questions. You’re reaching millennials at their level by putting your business out there on social media, where they’re most relaxed and likely to engage with you.
On social media, the more you interact with millennials, the more likely they are to buy. The outcome of the end? Building confidence, improving your relationship with your target audience, and eventually boosting sales.
Make sure it’s mobile
Sensitive, mobile design has become something of an afterthought in the past than anything. Sure, customers might interact online with your brand, but they make their desktop computer purchases, right?
Incorrect. Consumers are now using their phones and tablets to shop online more than ever. You wouldn’t want to waste all that time on social media interacting with your customers even if they weren’t, only to direct them to a website that functions badly on their phones, would you?
Millennials are the world’s largest community of mobile users, so it is absolutely crucial that your platform is designed for use on mobile devices if you are trying to garner their attention. Your web, as well as your content and e-commerce platform, needs to look nice and function perfectly on mobile. Millennials are very likely to take their business elsewhere if even one part of your website doesn’t fit well on a smartphone or tablet.
Also Read: How to Drive Traffic to your Online Store
Consider providing a way for loyal clients to be compensated. Millennials may love spending money, but that doesn’t mean that they also don’t want to save money. You’re giving millennials a reason to choose your brand over another by developing a loyalty or rewards program.
In designing your marketing strategy, do not make the mistake of neglecting their strong and compelling generation.
Millennials have purchasing power, and your aim should be to encourage them to use that purchasing power in your business.
Show them that you make a difference
And that they can make a difference by purchasing your goods, too! The Millennials are a group that is very socially and ecologically conscious. They are concerned about and want to do whatever they can to help, the environment, and their fellow humans. They are much more likely to purchase if millennials feel like their goods are helpful, or that the act of buying them is helpful.
Millennials want to feel healthy, and part of that is making sure their beliefs are taken care of by the brands they buy. They are more concerned with lobbying than they are with advertisements. Get your business involved with social organizations where your business can make a difference, show how you are helping but don’t brag about it, and watch as millennials identify with your brand.
Give them facts
Millennials are very particular about which businesses they communicate with and purchase from. Brands could pay influencers to show off their goods in the early days of social media and millennials would gladly consider these “celebrity” endorsements/marketing as a justification for making a purchase. Yet they’re becoming more skeptical nowadays. They have been made unsure of who they can trust by the economy and political climate, and this is reflected in how they make buying decisions.
However, there is one category of individuals that millennials commonly trust, and that is your previous clients. User-generated content, especially reviews and images, is a sure-fire way to get the attention of a millennial. In reality, prior to making a purchase, nearly all millennials read reviews or look at images online. Good reviews build trust and go a long way towards turning a client into a prospect.
How are you getting good reviews? On the reviewer, make it quick. On your website, put links to your social media accounts, Google, and Yelp. On your receipts or in your newsletters, you may also provide rewards for reviewing your company. Ultimately, make sure that you connect with reviewers. To prevent a disaster, thank positive reviewers for their patronage and learn how to treat negative feedback.
Be authentic and clear
When it comes to seeing right through the material, millennials are exceptionally talented. They’re very good at testing as well, because if your brand is misleading about something, eventually they’re going to figure you out, and it’s not going to be pretty when they do.
It is best to just be upfront with this generation. Make sure you divulge how much is spent and where it goes if you contribute money to an agency. If you are interested in a case, instead of letting it get leaked by the media, have the truth upfront. Make it simple for consumers to get a refund if you have a recalled product, and so on and so forth.
Give them a listen! Millennials are not shy about their views being shared. When they are uncomfortable or unhappy, they will tell you, so all you have to do is listen. Take to heart their thoughts and feelings, make positive changes, and make sure that the fan base communicates these changes. This not only makes them feel valued, but it also makes them feel like they’ve had a hand in working with your brand.