marketing tools

Best Marketing Tools for Small Businesses

Best Marketing Tools for Small Businesses

Marketing tools for small businesses is an important element of growing a company, but purchasing tools and software may be costly. If you’re looking to save money, here are some free marketing tools to consider.

Help a Reporter Out

Help a Reporter Out (HARO) is an important website that connects journalists with competent sources if you’re looking for PR for your company. When someone from your company is quoted as a source in a well-known newspaper, you can use HARO to obtain free PR. You may also utilize it to build backlinks to your site, which will help you rank better in Google searches.


One of the most beneficial things you can do for your small business is to build a strong email list. Although social media is useful, you do not fully own your following. Your email list, on the other hand, is something over which you have complete control.

Mailchimp  - Best Marketing Tools for Small Business

One of the most popular email management systems is MailChimp, which is free for up to 2,000 members. As a result, it’s a good choice for small firms that are just starting out with email marketing. It allows you to send surveys, create tags, and segment your audience in basic ways.

Google Alerts

One of the best free marketing tools for businesses is Google Alerts. You can sign up to receive notifications whenever your company is referenced on the internet. It’s also a unique way to conduct competitive research because you can sign up to monitor your competitors’ mentions.

Also Read: How Does Digital Marketing Help in Business Growth?


Receiving feedback from customers is an important element of expanding your business and enhancing your products and services. Typeform makes it simple to build attractive forms, surveys, and quizzes for your clients and website visitors. You can get up to 100 responses per month on the free plan.


LinkedIn now has over 55 million enterprises, making it an excellent tool for expanding your business. It’s simple to set up a LinkedIn profile, connect with other professionals, and begin publishing thought leadership content.

Google My Business

If you do a lot of business locally, you should claim your Google My Business listing. That way, when clients look for a business comparable to yours on Google, you won’t be overtaken by the competitors.

Google My Business - Best Marketing Tools for Small Business

Don’t simply claim your listing and go away. Add photographs, update information about your business, and encourage consumers to post reviews to improve your listing.

Also Read : Simple Content Marketing Strategies for New Business Owners


You understand the importance of being active on social media, but posting on a regular basis can be time-consuming. That’s why a good social media scheduler might come in handy. Buffer and its forever-free subscription allow you to make use of social media in a time-efficient manner.

This package allows you to connect your account to three different social media channels. You could, for example, include Facebook, LinkedIn, and Twitter. You can then plan up to ten posts per week from there.

Google Analytics

Google Analytics is a free tool for small businesses to use to track website traffic and interaction. It can assist you in evaluating the effectiveness of your SEO approach as well as provide you with detailed information on consumer demographics.

Google Analytics can also assist you in determining what aspects of your present marketing plan are effective. You can observe, for example, how you now get the majority of your traffic and which website pages people find the most interesting.


49 percent of marketers regard visual marketing to be a critical component of their entire marketing strategy; nonetheless, more than 23% of marketers believe that design and visual marketing are among their most difficult problems.

Canva, on the other hand, makes the process of taking and taking photos a lot easier by providing templates and optimized sizes. You may access over 250,000 templates, over 100 design kinds, and thousands of stock pictures with the free plan.

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marketing trends

4 Marketing Trends You Can Use To Grow Your Business in 2021

Are you trying to figure out what marketing trends and how to improve your marketing in 2021? If that’s the case, you’re not alone. In order to improve revenue and interaction, business owners in all sectors want to offer their target audience eye-catching marketing content.

The problem is that the marketing trends have shifted significantly in the last decade. In 2011, strategies that are now widely used were considered novelties. Simultaneously, technical advances have arisen that can assist you in connecting with consumers in new and exciting ways.

Today’s aim is to keep you informed about the latest marketing trends. We’d also like to go through a few different approaches to putting these methods into action and seeing exponential development. Let’s get started!

Voice Search

Did you know that 45 million people search for goods, services, and information using voice search every day? You might be shocked if you don’t. We’re here to inform you that voice search is fast becoming the new standard, as shown by the figures.

Fortunately, there are many ways to increase traffic to your website by optimizing it for voice search. We recommend that you first consider your keyword research approach. You’ll want to think about whether your keywords sound like what a person might say rather than type.

Writing your material, contact details, and guides in a conversational tone will help you get more organic traffic from voice search. Instead of typing, conversational material sounds more like what anyone might say.

Customers are more likely to express interest in your goods or services if they can easily locate your website by speaking into their smart speaker. Voice search revenues are expected to grow nearly 2,000 percent between 2017 and 2022, so now is the best time to incorporate this strategy into your marketing arsenal.

SMS and Push Alerts

Email and social media are also two of the most effective ways to reach out to potential and current customers. However, there are two more effective ways to send customized messages to your customers directly.

Yes, we’re talking about push notifications and SMS ads. It’s no surprise that both have risen in popularity, particularly considering the fact that 3.91 billion people own a smartphone!

Subscription-based business models are becoming more common

It’s difficult to find an online company that doesn’t have any kind of subscription service. Users can subscribe to weekly, monthly, or bi-monthly transactions on eCommerce sites like Amazon. Users who sign up for this service save a percentage on each order.

Customers may subscribe to SaaS (software-as-a-service) on a month-to-month or annual basis. The aim is to get people to sign up for a yearly subscription in order to save money in the long run. Consumers are more likely to engage with a business long after making an initial purchase when they sign up for an annual plan.

According to research, after adopting a subscription-based plan, 76 percent of business owners saw an improvement in retention and involvement. It’s understandable that many company owners and marketing departments are focused on getting people to subscribe to their services.

Consider how you can strategically package goods and services in a way that helps your customers if you want to add a subscription option to your online store. If the goals and pain points resonate with them, there’s a fair chance they’ll sign up for a long-term plan.

Marketing Trends You Can't Ignore in 2021

The popularity of live video events is increasing

Increased demand for live video is another development that many of us are seeing, but few are putting into effect. People want more than just to purchase a product, which means they want long-term experiences with companies.

Live events provide you with a one-of-a-kind opportunity to reach your target audience in person. Depending on the purpose of your case, regularly hosting videos on your website and social media will help you expand your lead list and increase sales.

There’s evidence that adding videos to your website will boost engagement significantly. In reality, business owners who used videos in their marketing were 50 times more likely to see an increase in organic traffic.

Your choices are far from limited to those mentioned here, but here are a few of the most common live events:

  • Contest outcomes in real time 
  • Interviews with other prominent figures
  • Product training 
  • Q&A sessions 

Consumers will return to your website and social media feed to see what you’ll share next as a result of all of these various types of content. You can quickly convert casual visitors into loyal customers if you can catch their attention and demonstrate the importance of your product or service.

These patterns are clearly not the future of marketing, but rather the present. If you haven’t started implementing these tactics yet, now is the moment. The technology that underpins these marketing campaigns is constantly improving.

Keep thiese marketing trends will be appealing to your target audience, and then begin making small adjustments. You’ll soon have a marketing strategy that increases conversions, traffic, and interaction.

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