January 4, 2022
Every small business’s marketing strategy should include social media marketing outreach. It’s now a “must-do” rather than a “nice-to-have,” but it’s also becoming more complicated. New platforms are popping up all the time, and some are quickly gaining traction. According to research, TikTok was the “most popular site on the internet,” surpassing Facebook and Google.
What does this mean for the rest of the social media platforms? What does this entail for small companies, moreover? How to Drive Success in the Accelerated Age of the ‘Now’ Consumer, issued by HubSpot and Talkwalker, provides solutions to those and other social media topics.
We’ve learned thru dealing with the COVID-19 epidemic that no one can anticipate the future. As a result, according to the trends research, companies should develop a crisis plan just in case. You’ll be better off if you’re more prepared.
The full Social Media Trends 2022 research contains a lot of information, as well as detailed and sound suggestions.
Cookie is Dying
As cookies are crushed, social advertising will emerge. “To reconcile the need for tailored services with the need for consent and compliance,” the Trends report adds. Social media has become “a significant asset” for companies looking to “contact consumers in a more personal and direct way.”
“Make metrics your new BFF,” according to the Trends report, “create a thorough analytical picture of your customers, then construct your plan it around.”
Rules of TikTok
The supremacy of TikTok is already one of the 2022 trends. Many established businesses are being shaken up by TikTok, which was “the first non-Facebook app to exceed 3 billion global downloads,” according to the Trends research, and its “success is driven by customers [who have] an insatiable demand for user-generated content.”
As TikTok prepares to roll out its monetization strategy, the Trends research warns that “it will be necessary for businesses to be active in the locations where their audience is,” in other words, “Follow your audience.” You should be on TikTok if your audience is. Connect with them and learn where and what they’re up to.
Inclusivity is important
Consumer opinions toward businesses and corporate social responsibility have shifted dramatically in recent years (CSR). According to the Trends report for 2022, companies should “concentrate on their commitment to CSR by listening to and acting on the social issues that matter most to their audiences,” They want consistent proof that corporations are walking the walk. They don’t want performative allyship, empty promises, or one-time donations.”
This has an impact on not only your customers but also your employees. Around 70% of employees say they wouldn’t work for a company without a compelling mission.
It would be “nearly unacceptable” to neglect important social concerns or not incorporate inclusion into your marketing efforts. “Becoming socially conscious, inclusive, and aware won’t happen overnight,” it says. To truly interact with your audience on the subjects that mean the most to them, you must conduct research, devote time, and effort.”
Being relatable, real, and honest is the key. Make sure you put what you preach into action.
Consumer trust is declining
You may take advantage of another trend, the rise of omnichannel engagement, by discovering new social paths. Consumers are no longer devoted to a single social media platform. Your social media profiles must be real and informative in order to keep them.
Make sure video material is prominent in your published content. 84% of consumers said watching a company’s video convinced them to make a purchase or subscribe to a service, according to the Trends survey.
Eliminate redundancies in the customer experience
The key to this is social selling. Because of the epidemic, more consumers are now comfortable shopping online, and demand for social selling will continue to rise.
According to the Trends research, social commerce has developed, and “platforms are beginning to give new and inventive selling solutions,” with an emphasis on making it easier for consumers to shop on their social media platforms.” Reexamine your present purchasing habits in 2022 and consider using other social media platforms to promote your stuff.