In order to optimize the sales funnel, more organizations are installing Point of Sale (or POS) systems. POS machines streamline your company’s sales by allowing sales terminals to be moved offsite. POS systems also keep track of inventory, track sales analytics, and keep track of all accounting for the company.
POS management gives your organization the flexibility to sell and be marketable from any location, whether you have a chain of brick and mortar retail stores (with cash registers) or a sales crew that is continuously on the road (making mobile sales via laptops and tablets).
Here are some of the things POS software can perform for your company:
Make marketing efforts more efficient
POS systems track everything from online email campaigns to the click-through rate of your social media posts, so they report on almost anything sales-related. These Point of Sale (POS) reports can help you figure out what works and what doesn’t when it comes to your company’s marketing initiatives.
You can sell from anywhere
Conferences, sidewalk sales, online storefronts, brick and mortar stores, vendor events, trade exhibits, and sales visits are all sales opportunities that a POS solution may help you take advantage of. Integrate POS machines into your sales team’s devices so that they can process payments and restock merchandise on the fly.
Increase customer retention
POS systems also keep track of individual consumer purchases in addition to generating POS data. You may generate customer loyalty and a recurrent client base by gathering a little personal information (email, birth date) and creating loyalty programs and rewards (e.g., birthday discounts).
Inventory is maintained in real-time through POS software. That implies that when salespeople are dealing with clients one-on-one, they are looking at the most up-to-date inventory available online. They can also track past client orders and forecast demand by providing alerts to customers who buy things on a regular basis, informing them that their favorite items are in stock but inventory is low.